How to Sell Unified Communications

Unified Communications is a set of tools and technologies designed to speed and streamline communications activities. Isn’t it therefore ironic that selling Unified Communications often becomes an extremely complex and extended process. There are so many things to talk about - feature-rich technical components, mobility, collaboration, unified this and that, presence, audio-conferencing, video-conferencing, web conferencing, [...]

Industry analysts continue to report slow uptake of Unified Communications solutions, worldwide. Springboard Research  and Research & Markets  have both released studies suggesting that cost of implementation and measurability of benefits are often limiting its adoption.
Reading though the industry press, vendor websites and UC blogs it is clear that demonstrating Return on Investment is a [...]