Unified Communications is a set of tools and technologies designed to speed and streamline communications activities. Isn’t it therefore ironic that selling Unified Communications often becomes an extremely complex and extended process. There are so many things to talk about – feature-rich technical components, mobility, collaboration, unified this and that, presence, audio-conferencing, video-conferencing, web conferencing, [...]
Our conclusion to this mini series on Selling in the Recession: httpv://www.youtube.com/watch?v=LVVlKy1KIPk For more of this and many other aspects of selling Unified Communications, VoIP and Business Collaboration Tools, click on HOW to SELL Unified Communications TV.
My blog posts to date have been very much concerned with applications as the ‘key to the sale’ for UC. Not only do they address real customer issues, but they add margin, provide differentiation from competitors and deliver rapid RoI. They also give you something to discuss with a customer that’s of real interest to [...]
Cooke Aquaculture is a family firm that breeds salmon and cod in the USA and Canada. In 2006, the company replaced a Centrex service from its telecom provider with IP phones for its 1,500 employees, with cost savings coming from reducing long-distance bills and internal hosting of voicemail. However the biggest advantage to the firm is coming [...]
If you are competing with Alcatel-Lucent in a Unified Communications tool this post describes how to put yourself in a winning position.
