I’ve talked a lot about simple applications being the key to selling UC. Today, I want to give you 5 key reasons for leading with applications when you are selling UC: 1) In order to sell applications effectively, you need to be having conversations about the issues faced by the customer. Just having these business conversations will [...]
My search for applications that run on IP Phones has not always been easy, but it has certainly been interesting. As we have already started to see, even simple applications can have a significant impact on key business metrics – particularly around improving productivity and revenue. In my conversations with those selling these applications direct to customers, rather than selling through resellers and [...]
From fast-food outlets to department store dressing rooms – IP phone applications are everywhere. Litescape was one of the vendors involved in a project resulting in an pilot system for Japanese department chain Mitsukoshi, which has subsequently been demonstrated to a variety of retailers in the USA. In the dressing rooms of the department store, [...]
One of the key areas of a Unified Communications and Collaboration deployment that will deliver the business value, has to ultimately come from the World of “Fixed Mobile Convergence” (FMC). For a communications solution to be truly “Unified”, it has to include mobility. Yet a recent study of over 4000 people claims that mobile phone [...]
The examples quoted in Applications Pt 1 and 2 (see earlier posts) are mostly taken from a specific customer implementation: a solution developed for a number of Subway franchises. It is a great example of how applications can lead the sale. In fact to quote IPcelerate, “Applications that address and solve critical business initiatives are [...]
