How to Sell Unified Communications

My blog posts to date have been very much concerned with applications as the ‘key to the sale’ for UC. Not only do they address real customer issues, but they add margin, provide differentiation from competitors and deliver rapid RoI. They also give you something to discuss with a customer that’s of real interest to [...]

Industry analysts continue to report slow uptake of Unified Communications solutions, worldwide. Springboard Research  and Research & Markets  have both released studies suggesting that cost of implementation and measurability of benefits are often limiting its adoption. Reading though the industry press, vendor websites and UC blogs it is clear that demonstrating Return on Investment is [...]