How to Sell Unified Communications

·         Beware the “Low Power Consumption” angle
·         Look for evidence of “low power” in your competitor’s messaging
·         Include Softphone options in your proposal to compete successfully
 Recent product announcements from Avaya about Unified Communications talk about reductions in power utilisation. As everyone gets aboard the “Green” bandwagon more and more vendors are trying to win sales [...]

If you haven’t seen the Microsoft video “VoIP as you are”, it’s a must see. 
It’s not only entertaining, but there are some very interesting but in some cases very subtle messages.  Microsoft truly send up the industry for its use of acronyms and have a nice dig at their competition.
But the main thing that stood out [...]