My blog posts to date have been very much concerned with applications as the ‘key to the sale’ for UC. Not only do they address real customer issues, but they add margin, provide differentiation from competitors and deliver rapid RoI. They also give you something to discuss with a customer that’s of real interest to [...]
I’ve recently been on LinkedIn with a number of people discussing the merits of IP Phone applications - who is developing them, where they are being used and what they are doing for customers and resellers alike.
It has been extremely interesting to see the variety of opinions - whilst some believe that an IP phone application is [...]
We are always amazed at Resellers who survive on the slimmest margins by just shifting tin,when much bigger profits are easy to achieve. We hear about some deals done on just 4% to 5% margins, or less. You can barely make ends meet on those sorts of profit, especially when you have to claim all [...]
I’ve talked a lot about simple applications being the key to selling UC. Today, I want to give you 5 key reasons for leading with applications when you are selling UC:
1) In order to sell applications effectively, you need to be having conversations about the issues faced by the customer. Just having these business conversations will differentiate [...]
