Unified Communications is a set of tools and technologies designed to speed and streamline communications activities. Isn’t it therefore ironic that selling Unified Communications often becomes an extremely complex and extended process. There are so many things to talk about – feature-rich technical components, mobility, collaboration, unified this and that, presence, audio-conferencing, video-conferencing, web conferencing, [...]
Cooke Aquaculture is a family firm that breeds salmon and cod in the USA and Canada. In 2006, the company replaced a Centrex service from its telecom provider with IP phones for its 1,500 employees, with cost savings coming from reducing long-distance bills and internal hosting of voicemail. However the biggest advantage to the firm is coming [...]
I’ve talked a lot about simple applications being the key to selling UC. Today, I want to give you 5 key reasons for leading with applications when you are selling UC: 1) In order to sell applications effectively, you need to be having conversations about the issues faced by the customer. Just having these business conversations will [...]
One example of a simple-to-implement IP Phone application is Rotating Advertisements, which offer users the ability to move through a series of advertisements displayed on an IP Phone screen. So where could this be applied to increase revenues or boost productivity? · Hotels: boost revenues by leasing display space to partner companies offering car rental, [...]
Over the last few weeks, I’ve seen lots of evidence of how easy it is to make Unified Communications an extremely complex sale. What with mobility, collaboration, unified this and that, presence, audioconferencing, videoconferencing, web conferencing, hardware-based and software-based solutions (and plenty more where that came from), the poor customer is often left with his [...]
