How to Sell Unified Communications

How to Sell UC, VoIP & Collaboration Solutions

Entries Tagged ‘Differentiation’

Selling UC - what are your ‘keys to success’?

My blog posts to date have been very much concerned with applications as the ‘key to the sale’ for UC. Not only do they address real customer issues, but they add margin, provide differentiation from competitors and deliver rapid RoI. They also give you something to discuss with a customer that’s of real interest to [...]

IP Phone applications - winning you business

I’ve recently been on LinkedIn with a number of people discussing the merits of IP Phone applications - who is developing them, where they are being used and what they are doing for customers and resellers alike.
It has been extremely interesting to see the variety of opinions - whilst some believe that an IP phone application is [...]

Selling in the Recession - Part 4

This short video in our Selling in the Recession series, continues the theme of looking at the assets available to you, that you can leverage to your advantage in this tough time. 
There are many people you work with, not in Sales, who’s expertise can be used to provide Customers exceptional service, creating differentiation and therefore [...]

  
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