How to Sell Unified Communications

Industry analysts continue to report slow uptake of Unified Communications solutions, worldwide. Springboard Research  and Research & Markets  have both released studies suggesting that cost of implementation and measurability of benefits are often limiting its adoption.
Reading though the industry press, vendor websites and UC blogs it is clear that demonstrating Return on Investment is a [...]

The latest reduction in interest rates will shift the way customers decide UC solutions. Any business buying anything will take into account two factors when making an investment decision. That is, the Cost of Money plus the Investment Risk. This is something we cover in the ROI session of any of our sales training classes. [...]