How to Sell Unified Communications

My blog posts to date have been very much concerned with applications as the ‘key to the sale’ for UC. Not only do they address real customer issues, but they add margin, provide differentiation from competitors and deliver rapid RoI. They also give you something to discuss with a customer that’s of real interest to [...]

We are always amazed at Resellers who survive on the slimmest margins by just shifting tin,when much bigger profits are easy to achieve. We hear about some deals done on just 4% to 5% margins, or less. You can barely make ends meet on those sorts of profit, especially when you have to claim all [...]