How to Sell Unified Communications

My blog posts to date have been very much concerned with applications as the ‘key to the sale’ for UC. Not only do they address real customer issues, but they add margin, provide differentiation from competitors and deliver rapid RoI. They also give you something to discuss with a customer that’s of real interest to [...]

Avaya have a great set of UC products and are usually one of the top two or three vendors that customers evaluate when moving their voice to an IP platform. So you can expect to have a fight on your hands if you are competing with them. For example, they have a broad product range [...]