How to Sell Unified Communications

My blog posts to date have been very much concerned with applications as the ‘key to the sale’ for UC. Not only do they address real customer issues, but they add margin, provide differentiation from competitors and deliver rapid RoI. They also give you something to discuss with a customer that’s of real interest to them – their business, how it works and simple steps to improve it.

But… however enthusistic I may be about applications, I do recognise that they may not be the only key to selling UC, so I’m interested in hearing your experiences. What has worked well for you in selling UC solutions – either to SMEs or to larger organisations? What are your keys to success?

Let me know your thoughts by clicking on the Leave a Comment icon above.

Mike Last

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