One IP Phone application – multiple verticals
One example of a simple-to-implement IP Phone application is Rotating Advertisements, which offer users the ability to move through a series of advertisements displayed on an IP Phone screen. So where could this be applied to increase revenues or boost productivity?
· Hotels: boost revenues by leasing display space to partner companies offering car rental, travel booking, local retailers, etc.
· Retail – boost revenues by sending sales and cross-promotional information to customer service phone displays.
· Higher Education – boost revenues by leasing advertising space on campus phones to campus vendors such as food, banking or retail services.
· Enterprise – boost revenues by promoting products on phones in customer areas, and boost productivity by delivering messages to employees throughout the day – motivational messages, reminders of key goals for success, etc.
A simple application – leasing advertising space on the IP phone display – turns the phone into both an intelligent endpoint and a new way to generate revenue… clever – and applicable to a wide range of organisations! Just how much could this be worth to your customer? Enough to make a difference when they are reviewing the business case…?