IP Phone applications – winning you business
I’ve recently been on LinkedIn with a number of people discussing the merits of IP Phone applications – who is developing them, where they are being used and what they are doing for customers and resellers alike.
It has been extremely interesting to see the variety of opinions – whilst some believe that an IP phone application is as rare in the wild as a Giant Panda, others hold the view that they are extremely useful tools for addressing specific customer challenges, introducing them to the value that can be realised through UC as well as providing differentiation and increased margins on UC sales.
Selling has been easy in the good times, but its considerably harder now. We all need to hone our sales skills and look at ways to make our offerings more attractive to potential customers than those of our competitors.
A great example of this was offered by Ajoy at www.parsec-tech.com, who was able to meet the need of a Saudi government customer for the call to prayer to be broadcast 5 times a day. They were able to develop an IP Phone application that broadcast both voice and text prayer time alerts on their Cisco IPTs – in Arabic too! A unique application that provided significant differentiation and won the business…