Selling Unified Communications is easy, so don’t make hard work for yourself when you are looking for business. Learn how to do it the easy way. You’ll make more sales, and more money by following the simple steps in this series on How to Sell UC to Small and Medium-sized Businesses. When a customer is looking for a new phone system, it’s tempting to view...

Unified Communications is a set of tools and technologies designed to speed and streamline communications activities. Isn’t it therefore ironic that selling Unified Communications often becomes an extremely complex and extended process. There are so many things to talk about – feature-rich technical components, mobility, collaboration, unified this and...

Our conclusion to this mini series on Selling in the Recession: httpv://www.youtube.com/watch?v=LVVlKy1KIPk For more of this and many other aspects of selling Unified Communications, VoIP and Business Collaboration Tools, click on HOW to SELL Unified Communications...

My blog posts to date have been very much concerned with applications as the ‘key to the sale’ for UC. Not only do they address real customer issues, but they add margin, provide differentiation from competitors and deliver rapid RoI. They also give you something to discuss with a customer that’s of real interest to them – their business,...